Adpharm partnered with Wrango to execute a landmark Canadian paid social strategy for a rare-disease brand targeting HCPs treating a small, highly specialized patient population. By leveraging Wrango’s first-party consented HCP audiences and precision lookalike modelling, Adpharm drove engagement for its client well above Meta benchmarks, safely, efficiently, and at scale.
Category Archives: Case Studies
Colour Media
Activating Deterministic HCP Targeting in Canada to Drive Measurable Doctor Engagement
Xyosted
How Behavioral Data Drove Precision Targeting & Scalable Growth
in Testosterone Therapy.
Continuous Glucose Monitoring (CGM)
How Data-Driven Engagement Increased Awareness, Brand Preference, and Recommendation Intent for CGM Adoption.
Tzield
How Physician-Level Data and Behavioral Insights Elevated HCP Marketing Performance.
Fullscript
How Wrango’s NPI database saved Fullscript $1.44M & decreased CPA by 370%.
Rocky
How Rocky Health boosted awareness, website engagement, and sales to become a market leader in the ED category.
Medtronic Canada
Global leader in medical technology utilized an omnichannel approach to raise awareness and drive leads for Medtronic Canada’s Minimed™ 780G.