New offline conversion integration lets pharma brands and agencies measure prescribing outcomes, calculate ROAS, and train walled-garden machine learning on clinical signals across Google Search, YouTube, Gmail, Facebook, and Instagram.
Author Archives: Kseniia Gaskevich
Wrango Named to Inaugural MM+M Agency 100 Partner Power List for 2026
Recognition caps a year in which the self-serve healthcare marketing platform brought verified HCP targeting and prescription-level measurement to brands of every size, removing the six-figure minimums that have long gatekept modern pharma marketing.
Fierce Pharma Week 2026
Join Wrango at Fierce Pharma Week 2025, happening September 8–11 in Philadelphia. Meet industry leaders, explore innovative strategies, and discover how Wrango can elevate your pharma marketing.
HCP Marketing Platform FAQs: How Wrango Works
Healthcare marketing is complex, and most platforms don’t make it easier to understand what’s actually working. Below are answers to the questions we hear most from brand teams and agencies evaluating Wrango, covering how we target, activate, measure, and protect data.
Colour Media
Activating Deterministic HCP Targeting in Canada to Drive Measurable Doctor Engagement
Google Lowers Audience Minimums, Unlocking Specialty HCP Targeting in Canada
Google has lowered its Customer Match audience minimum from 1,000 users to 100, allowing Canadian healthcare marketers to activate specialty-level HCP campaigns with greater precision.
For brands promoting highly specialized therapies, this change removes a technical barrier that previously forced campaigns to go broader than intended.
Three Pillars of Campaign Success: Best Practices for Building Product Awareness among HCPs in Canada
Consented HCP marketing in Canada is evolving as deterministic data now allows marketers to reach verified clinicians across search, social, video, display, and clinical environments. This article outlines the three pillars that help pharma brands build stronger engagement and more effective HCP campaigns in Canada.
Wrango Launches Canada’s First Omnichannel HCP Marketing Platform
In Canada, healthcare marketers have lacked a compliant way to reach physicians during their non-clinical digital activity. Marketing has been limited to “white coat” moments, the hours spent on patient care, administration, or professional collaboration. These touchpoints are fragmented and difficult to scale.
How to Design HCP Campaigns That Drive Script Lift
Driving script lift requires more than reaching healthcare professionals (HCPs). Success depends on a cohesive strategy that integrates targeting, media mix, creative execution, and measurement, each aligned with how clinical decisions are made.
Xyosted
How Behavioral Data Drove Precision Targeting & Scalable Growth
in Testosterone Therapy.