Category Archives: News

New offline conversion integration lets pharma brands and agencies measure prescribing outcomes, calculate ROAS, and train walled-garden machine learning on clinical signals across Google Search, YouTube, Gmail, Facebook, and Instagram.

Recognition caps a year in which the self-serve healthcare marketing platform brought verified HCP targeting and prescription-level measurement to brands of every size, removing the six-figure minimums that have long gatekept modern pharma marketing.

Healthcare marketing has long relied on proxy signals like historical prescribing data and specialty lists. Wrango introduces a new standard: use near real-time clinical activity to build audiences, activate campaigns, and measure real-world prescribing outcomes.

Google has lowered its Customer Match audience minimum from 1,000 users to 100, allowing Canadian healthcare marketers to activate specialty-level HCP campaigns with greater precision.

For brands promoting highly specialized therapies, this change removes a technical barrier that previously forced campaigns to go broader than intended.

In Canada, healthcare marketers have lacked a compliant way to reach physicians during their non-clinical digital activity. Marketing has been limited to “white coat” moments, the hours spent on patient care, administration, or professional collaboration. These touchpoints are fragmented and difficult to scale.

Wrango proudly celebrates our VP of Data & Technology, Vidula Ashok, as an MM+M 2025 Woman to Watch. Her leadership and innovation in healthcare marketing are driving meaningful impact, setting new industry standards, and empowering brands with data-driven solutions.