Google has lowered its Customer Match audience minimum from 1,000 users to 100, allowing Canadian healthcare marketers to activate specialty-level HCP campaigns with greater precision.
For brands promoting highly specialized therapies, this change removes a technical barrier that previously forced campaigns to go broader than intended.
Consented HCP marketing in Canada is evolving as deterministic data now allows marketers to reach verified clinicians across search, social, video, display, and clinical environments. This article outlines the three pillars that help pharma brands build stronger engagement and more effective HCP campaigns in Canada.
In Canada, healthcare marketers have lacked a compliant way to reach physicians during their non-clinical digital activity. Marketing has been limited to “white coat” moments, the hours spent on patient care, administration, or professional collaboration. These touchpoints are fragmented and difficult to scale.
Driving script lift requires more than reaching healthcare professionals (HCPs). Success depends on a cohesive strategy that integrates targeting, media mix, creative execution, and measurement, each aligned with how clinical decisions are made.
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Wrango proudly celebrates our VP of Data & Technology, Vidula Ashok, as an MM+M 2025 Woman to Watch. Her leadership and innovation in healthcare marketing are driving meaningful impact, setting new industry standards, and empowering brands with data-driven solutions.
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