Kseniia Gaskevich, Author at Wrango

HCP Marketing Platform FAQs: How Wrango Works

Healthcare marketing is complex, and most platforms don’t make it easier to understand what’s actually working. Below are answers to the questions we hear most from brand teams and agencies evaluating Wrango, covering how we target, activate, measure, and protect data.

Colour Media

Activating Deterministic HCP Targeting in Canada to Drive Measurable Doctor Engagement

Google Lowers Audience Minimums, Unlocking Specialty HCP Targeting in Canada

Google has lowered its Customer Match audience minimum from 1,000 users to 100, allowing Canadian healthcare marketers to activate specialty-level HCP campaigns with greater precision.

For brands promoting highly specialized therapies, this change removes a technical barrier that previously forced campaigns to go broader than intended.

Three Pillars of Campaign Success: Best Practices for Building Product Awareness among HCPs in Canada

Consented HCP marketing in Canada is evolving as deterministic data now allows marketers to reach verified clinicians across search, social, video, display, and clinical environments. This article outlines the three pillars that help pharma brands build stronger engagement and more effective HCP campaigns in Canada.

Wrango Launches Canada’s First Omnichannel HCP Marketing Platform

In Canada, healthcare marketers have lacked a compliant way to reach physicians during their non-clinical digital activity. Marketing has been limited to “white coat” moments, the hours spent on patient care, administration, or professional collaboration. These touchpoints are fragmented and difficult to scale.

How to Design HCP Campaigns That Drive Script Lift

Driving script lift requires more than reaching healthcare professionals (HCPs). Success depends on a cohesive strategy that integrates targeting, media mix, creative execution, and measurement, each aligned with how clinical decisions are made.

Xyosted

A doctor smiling while reading a medical chart. She's sitting down with a white lab coat on and a blue stethiscope

How Behavioral Data Drove Precision Targeting & Scalable Growth
in Testosterone Therapy.

Continuous Glucose Monitoring (CGM)

A closeup of a person's arm with a white medical device patch on their bicep.

How Data-Driven Engagement Increased Awareness, Brand Preference, and Recommendation Intent for CGM Adoption.

Tzield

A woman and a man talking. The woman is smiling and facing towards us. They're both sitting on a grey couch.

How Physician-Level Data and Behavioral Insights Elevated HCP Marketing Performance.

Wrango’s VP of Data & Tech,Vidula Ashok, Named an MM+M 2025 Woman to Watch

a stylized green leaf background with the text MM+M Women of Distinction 2025 on top in white lettering.

Wrango proudly celebrates our VP of Data & Technology, Vidula Ashok, as an MM+M 2025 Woman to Watch. Her leadership and innovation in healthcare marketing are driving meaningful impact, setting new industry standards, and empowering brands with data-driven solutions.