Healthcare marketing has long relied on proxy signals like historical prescribing data and specialty lists. Wrango introduces a new standard: use near real-time clinical activity to build audiences, activate campaigns, and measure real-world prescribing outcomes.
Category Archives: News
Google Lowers Audience Minimums, Unlocking Specialty HCP Targeting in Canada
Google has lowered its Customer Match audience minimum from 1,000 users to 100, allowing Canadian healthcare marketers to activate specialty-level HCP campaigns with greater precision.
For brands promoting highly specialized therapies, this change removes a technical barrier that previously forced campaigns to go broader than intended.
Wrango Launches Canada’s First Omnichannel HCP Marketing Platform
In Canada, healthcare marketers have lacked a compliant way to reach physicians during their non-clinical digital activity. Marketing has been limited to “white coat” moments, the hours spent on patient care, administration, or professional collaboration. These touchpoints are fragmented and difficult to scale.
Wrango’s VP of Data & Tech,Vidula Ashok, Named an MM+M 2025 Woman to Watch
Wrango proudly celebrates our VP of Data & Technology, Vidula Ashok, as an MM+M 2025 Woman to Watch. Her leadership and innovation in healthcare marketing are driving meaningful impact, setting new industry standards, and empowering brands with data-driven solutions.