The Untapped 44% of Physician Time

Studies show physicians spend just one-third of their day in direct patient care, while nearly 44% of their time is online outside of professional responsibilities. These “blue jeans” moments represent a critical opportunity for engagement that, until now, has not been accessible to Canadian advertisers.

HCPs Real Digital Behaviors

HCPs are active across the same digital platforms as general consumers. According to ComScore, practitioners use:

  • 94% use Google Search
  • 92% are on YouTube
  • 80% engage on Facebook and Instagram

**Result may vary based on your unique audience combination. Projections can be built custom to your target audience.

These behaviors highlight the importance of omnichannel strategies that reflect real digital habits, provided they can be executed compliantly.

Introducing Wrango’s Deterministic Solution

Wrango introduces Canada’s first deterministic, consent-based omnichannel HCP marketing platform, built to meet the compliance and precision requirements of the healthcare industry.

Key features:

  • 20,000+ verified and consented practitioners, including 10,000 physicians, 4,000 pharmacists, and 800 nurses. Rapid expansion underway.
  • Deterministic identity resolution through trusted sources with explicit consent for both targeting and measurement.
  • Omnichannel activation across Google, Meta, YouTube, Bing, Connected TV, Display, and Audio.

Why It Matters

With Wrango, healthcare marketers can:

  • Deliver timely clinical education such as trial updates or therapeutic insights
  • Provide disease awareness and patient resources in accessible contexts
  • Extend promotional campaigns with confidence in verified, consented reach

By focusing on meaningful signals, not just clicks, marketers can make better decisions and strengthen campaign performance throughout the HCP journey.

A New Era for Canadian HCP Engagement

Wrango makes it possible, for the first time, to compliantly engage physicians across their full digital journey. This launch marks a pivotal step forward in Canadian HCP marketing

To learn more about Wrango’s Canadian launch or to discuss partnership opportunities, connect with our team.