What is Wrango, and how is it different from other healthcare marketing platforms?

Wrango is a healthcare marketing platform that connects media investment to real-world clinical outcomes. Using Rx and Mx claims and electronic health record data, Wrango enables brands and agencies to identify verified healthcare practitioners (HCPs), activate campaigns across the channels they already use, and measure performance against actual prescribing behavior.

Most platforms rely on proxy signals — historical prescribing lists, specialty codes, or behavioral keyword data — to approximate who they’re reaching. Wrango takes a different approach. Instead of inferring intent from browsing patterns, we build audiences from real clinical activity: diagnoses, treatments, and patient interactions. That means campaigns reach verified, practicing clinicians and are evaluated on outcomes, not assumptions.

How does Wrango fit into an existing media buying workflow?

There’s no need to change how you plan, buy, or measure campaigns. From a single interface, teams can build audiences, launch campaigns, and track performance while continuing to use the DSPs, search platforms, and social channels they already rely on.

Wrango integrates directly with the platforms you already use, so you can deploy one verified HCP audience across channels without rebuilding activation workflows.

Build audiences, activate campaigns, and track performance across all your channels from a single interface.

Can I use my existing CRM or sales rep lists in Wrango?

Yes. You can onboard your CRM or NPI lists directly into Wrango. Once uploaded, those lists are matched to verified HCP profiles and enriched with real-time clinical signals — transforming static data into live, addressable audiences mapped to actual digital identifiers.

You can also build net-new audiences from clinical activity, apply recent lookback windows, prioritize high-value prescribers, and exclude existing writers to focus spend on growth.

Upload your existing CRM lists or build custom audiences from Wrango data, all in one place.

How does Wrango verify that a profile belongs to a real HCP?

When an HCP registers through one of Wrango’s partner platforms, their profile is cross-referenced against multiple sources to confirm they are a credentialed, practicing professional:

  • NPI registries or Provincial licensing registries
  • Independent healthcare databases
  • Multiple external sources for redundancy

From there, targeting is deterministic, not probabilistic. Every ad delivery is tied to durable, verified identifiers:

  • Verified email
  • Authenticated platform matching via Google and Meta
  • Known publisher environments

That means every impression reaches a real HCP, not a best guess based on browsing behavior.

How does Wrango identify which providers are “in-market”?

Wrango detects in-market providers by analyzing what’s happening within their patient populations in near real time. By looking at clinical signals — recent diagnoses, procedures, lab tests, and treatment activity — across a physician’s patient base, Wrango can identify when a provider is likely to be actively evaluating or prescribing treatments for a given condition.

This moves targeting from “who prescribed this drug two years ago” to “who is managing patients right now who need this therapy.”

Filter by prescription brand, decile, and lookback window to reach providers actively managing relevant patients right now.

How frequently are audiences refreshed?

Audiences are refreshed monthly based on the latest clinical activity, including diagnoses, treatments, and patient interactions. Campaigns always reflect current behavior, not historical snapshots.

What does Wrango measure beyond standard media metrics?

Wrango measures what happens after exposure in terms that matter to healthcare marketers: changes in prescribing behavior. Campaigns are evaluated against metrics including:

  • New prescribers — providers who began writing scripts after exposure
  • New patients — incremental patient starts attributable to the campaign
  • Total prescription volume — overall change in Rx over the campaign window
  • Prescribing trends over time — whether behavior is sustained or a one-time lift

Wrango connects every media exposure to real prescribing outcomes, giving you physician-level visibility into what’s actually working.

This gives marketing teams physician-level visibility into campaign impact, not just impressions and clicks.

Wrango also supports physician-level data (PLD) measurement across Search and Social specifically. This works by placing a website pixel that captures on-site activity and connects it back to verified HCP profiles, so you can evaluate outcome-based performance on those channels rather than relying on the limited reporting native platforms provide.

What is “script lift,” and how is it calculated?

Script lift is how Wrango quantifies the incremental impact of a campaign on prescribing behavior. Here’s how it works in practice:

Wrango identifies two groups of providers matched on specialty, geography, and historical prescribing patterns — one group exposed to the campaign, one not. At the end of the measurement window, we compare prescribing rates between the two groups. The difference is the lift: what changed because of the media, isolated from background noise.

For example, if exposed providers write an average of 12 new scripts per month versus 9 for the control group, that 3-script difference represents a 33% lift attributable to the campaign — not market trends, not seasonality, not coincidence.

Script lift is calculated by comparing prescribing behavior between exposed providers and a matched control group, isolating exactly what your campaign moved.

How does Wrango get consent and meet compliance standards? 

HCP data is only used with explicit, informed permission. Practitioners opt in through trusted partner platforms using transparent consent mechanisms that clearly disclose how data will be used, for what purposes, and which partners are involved. HCPs can withdraw consent at any time, and those requests are enforced across all systems and activation environments.

At the core of the platform is a consented HCP identity graph. Every audience, activation, and measurement workflow is grounded in privacy-first data. Wrango is built to meet the compliance standards healthcare marketers require:

  • SOC 2 Type II certified, with independently audited controls
  • HIPAA-compliant infrastructure for handling sensitive healthcare data
  • Strict data minimization and governance practices
  • Contractual protections across all data partners
  • Audit-ready consent and data usage records

Where can I activate Wrango audiences?

Wrango audiences can be activated across 25+ programmatic and walled-garden destinations, including Google, Meta, TTD, LinkedIn, Bing, TikTok and Reddit. Activation is available self-serve or managed, with no additional setup required and always in your owned platform seats.

If a destination isn’t currently listed, Wrango’s native identity graph supports fast custom integrations. Contact the team to enable new environments.

One audience, deployed across every major programmatic and walled-garden destination you already use.

How quickly can I get started with Wrango? Are there minimum spend requirements?

Most campaigns are set up and live within days to a week, depending on audience and platform requirements. There are no minimum spend commitments, so teams can test, learn, and scale based on their goals.