Data Transparency

Trust Starts With Accuracy

In healthcare marketing, data accuracy is the foundation of effective engagement. Without clean, verified, and compliant audience data, brands risk delivering misleading insights, which can weaken communications and reduce engagement with HCPs. Ensuring that data is reliable not only improves targeting but also fosters trust between brands and healthcare professionals.

How Wrango Ensures Data Transparency:

  • Built on Real-World Data (RWD): We leverage medical claims, pharmacy claims, and EHR event data from verified sources to ensure precise audience segmentation.
  • Patient-Centric Insights: By integrating patient journey data, Wrango doesn’t just identify prescribers—it provides context around how many patients an HCP treats, payer type composition, and estimated adherence rates.
  • HIPAA-Compliant & SOC 2 Type II Certified: We prioritize non-PII, anonymized insights, ensuring full compliance with industry regulations while maintaining audience accuracy.
  • HCP-Level Engagement Tracking: Our platform connects HCP interactions across campaign signals, website activity, and survey insights, creating a more complete view of engagement while adhering to strict data privacy protocols.

Transparent data fosters credibility and stronger HCP engagement, enabling brands to deliver accurate, data-backed insights that drive better decision-making.

Measurement Transparency:

Proving Real Impact

Healthcare advertisers invest heavily in campaigns, but without clear measurement, understanding real-world impact can be challenging. Traditional metrics like clicks and impressions only tell part of the story, often lacking visibility into how HCPs engage beyond the ad.

Wrango provides full-funnel measurement, ensuring brands gain deeper insights into HCP engagement across multiple touchpoints.

  • Beyond Clicks: Track how HCPs move from ad exposure to deeper engagement on branded content.
  • Cross-Channel Attribution: Identify which media—programmatic, search, social, endemic—drives meaningful engagement.
  • HCP Journey Analysis: Measure real-world behavior across digital touchpoints to refine targeting and messaging.
  • Predictive Insights: Use historical data to identify high-intent HCPs and optimize outreach.

With Wrango, brands don’t just measure engagement—they understand what drives action and optimize campaigns with confidence.

Pricing Transparency:

No Hidden Costs, Just Clear Value

Pricing in healthcare marketing is often complex, with varying costs for audience targeting, media buying, and measurement. Without clear visibility, advertisers may struggle to allocate budgets effectively.

At Wrango, we simplify pricing and eliminate uncertainty by offering:

  • Flat, transparent pricing for HCP audiences—no additional costs for refining segmentation.
  • No hidden fees for data access, targeting, or measurement—ensuring full budget clarity.
  • Flexible service models including self-service and managed service, allowing brands to choose the best approach for their needs.

With a straightforward pricing structure, advertisers can make informed decisions, optimize budgets, and maximize the impact of their campaigns with confidence.

Why Transparency is the Key to Smarter HCP Marketing

Transparency isn’t just a best practice—it’s a strategic advantage. When healthcare brands can trust their data, measure real engagement, and invest with confidence, they maximize both impact and efficiency. At Wrango, we’re setting a new standard for transparency in HCP marketing, ensuring brands can deliver reliable insights that empower practitioners to make informed treatment decisions.