Introducing Canada’s First Solution for HCP Advertising
Wrango introduces Canada’s first deterministic, consent-based omnichannel HCP marketing platform, built to meet the compliance and precision requirements of the healthcare industry.
Key features:
- 20,000+ verified and consented practitioners, including 10,000 physicians, 4,000 pharmacists, and 800 nurses. Rapid expansion underway.
- Deterministic identity resolution through trusted sources with explicit consent for both targeting and measurement.
- Omnichannel activation across Google, Meta, YouTube, Bing, Connected TV, Display, and Audio.

Why It Matters
With Wrango, healthcare marketers can:
- Deliver timely clinical education such as trial updates or therapeutic insights.
- Provide disease awareness and patient resources in accessible contexts.
- Extend promotional campaigns with confidence in verified, consented reach.
By focusing on meaningful signals, not just clicks, marketers can make better decisions and strengthen campaign performance throughout the HCP journey.
The Untapped 44% of Physician Time
Studies show physicians spend just one-third of their day in direct patient care, while nearly 44% of their time is online outside of professional responsibilities. These “blue jeans” moments represent a critical opportunity for engagement that, until now, has not been accessible to Canadian advertisers.

Physicians Are People Too
HCPs are active across the same digital platforms as general consumers. According to ComScore, practitioners use:
- 94% use Google Search
- 92% are on YouTube
- 80% engage on Facebook and Instagram

**Result may vary based on your unique audience combination. Projections can be built custom to your target audience.
These behaviors highlight the importance of omnichannel strategies that reflect real digital habits, provided they can be executed compliantly.
Compliance at Its Core
Wrango’s Canadian HCP database is built in collaboration with trusted partners to ensure every profile is accurate, consented, and campaign-ready.
- Sign Up: Practitioners are onboarded through partner networks with verified details, including name, profession, specialty, and region.
- Verification: Profiles are cross-referenced against provincial colleges, IQVIA OneKey, and associations or employers, with additional manual checks such as license uploads and enrollment confirmations.
- Consent: Explicit consent is required for both targeting and measurement. Once granted, profiles are segmented by profession and specialty and enabled for campaign use.
By combining deterministic verification with explicit consent, Wrango provides marketers with audiences that are not only scalable but also trusted and fully compliant within Canada’s healthcare landscape.
Connect With Our Team Today
Wrango enables healthcare marketers to compliantly engage physicians across their full digital journey. This launch establishes a new standard for Canadian HCP marketing.
Book a demo with our team to learn more.