Overview

Rocky Health, a leading men’s health company, wanted to raise awareness about their erectile dysfunction (ED) medication and generate high-quality leads. With millions of men affected by ED, they aimed to connect with this audience in a meaningful way while driving website traffic and encouraging inquiries and purchases.

2.5X

increase in conversions

5.85X

growth in clicks

85%

increase in purchase volume

72.6%

 increase in website traffic

Results

The campaign successfully increased engagement, website traffic, and conversions, raising awareness of Rocky Health’s ED medication and driving customer interest.

It also positioned Rocky Health as a key player in the competitive ED market, significantly boosting visibility and brand recognition. Highlights include:

Business Challenge

Rocky Health needed to increase sales of their ED medication while navigating strong competition and strict pharmaceutical advertising restrictions on platforms like Google. Their goal was to scale their paid search investment month-over-month while preparing for Series A funding. This required identifying profitable market opportunities, assessing potential diminishing returns, and complying with complex regional regulations like GDPR.

Beige packets of rocky on a grey background.

Our Solution

We used Go Pixel, our proprietary tool, to analyze first-party data and collect detailed insights into customer behavior, including demographics, locations, and traffic sources. These insights helped identify high-performing audience segments, tailor messaging, and allocate budgets effectively.

Building on this, we secured Google’s online pharmacy certification for Rocky Health, unlocking restricted keywords and expanding access to high-intent audiences. This step significantly boosted traffic and engagement.

A close up view of a person holding a beige rocky package. A blue pill is in their hand.

Wrango drove significant sales growth for our ED medication, expertly navigating competition and strict advertising rules. Their data-driven, omnichannel approach boosted engagement and took our impression share from unranked to #2.

Aba Anton

Co-Founder & CEO

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