Overview

Fullscript is a free online wellness dispensary and patient adherence tool that helps practitioners source and supply top-quality supplements to their patients, automate refills and manage their holistic care. Although Fullscript had been successful growing their customer base through Google and Facebook , they needed a partner to scale customer acquisition.

10X

lower cost to reach a net new HCPs

3.1X

increase in monthly attributed leads

3.7X

decrease in cost-per-acquisition

90%

reduction in CPM costs, drastically enhancing reach and impact

Results

Through strategic targeting and data-driven optimizations, Fullscript achieved remarkable outcomes that not only met but exceeded their marketing objectives.

The collaboration with Wrango enhanced lead quality, boosted conversions, and expanded Fullscript’s reach, all while optimizing marketing costs. Highlights include:

Business Challenge

Fullscript needed a solution that could accurately attribute marketing outcomes across multiple channels, identify and target healthcare practitioners (HCPs) and align with their integrative care mission and achieve acquisition goals despite reduced marketing budgets.

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Our Solution

Wrango developed an award-winning platform that leveraged the National Provider Identifier (NPI) database to precisely target healthcare practitioners. By automating the extraction of public NPI data, Fullscript avoided high third-party licensing costs while gaining access to over 6 million NPIs, covering 12 specialties and thousands of prescription types.

To further enhance performance, Wrango integrated advanced analytics with The Trade Desk, enabling Fullscript to track customer journeys and optimize their marketing strategies. This data-driven approach provided actionable insights, helping Fullscript align their investments with their acquisition goals.

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Wrango is one of our top performance partners. They bring best in class targeting, expert tracking, and precise measurement. Their team is helpful, responsive and have been great contributors to our success.

Rick Kusch

Director of Media

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