Healthcare marketers have access to enormous amounts of data. Almost none of it reflects what is actually happening in the clinic today.
Campaigns are typically planned around proxy indicators like physician specialty lists, keyword searches, and historical prescribing behavior. These signals lag behind clinical reality, creating a persistent gap between how healthcare decisions are made and how healthcare advertising is executed.
Today, we are introducing Wrango, a healthcare marketing platform designed to close that gap. Our platform is built on a single principle: healthcare marketing should be driven by near real-time clinical signals, not marketing proxies.
Built Around Clinical Reality
Most healthcare marketing platforms rely heavily on prescribing history. Wrango takes a broader view, ingesting a comprehensive set of real-world clinical activity:
- Prescriptions
- Diagnoses
- Procedures
- Laboratory tests and results
Here is what that looks like in the platform:
Building the right audience is only half the equation. The next step is getting that audience in front of the right people, across every channel your team relies on.
Seamless Activation Across the Platforms You Already Use
A persistent challenge in healthcare marketing is activation. Audiences are often confined to individual platforms, forcing teams to rebuild the same segments repeatedly across channels.
Wrango was designed to make audiences portable. Build a segment once and activate it simultaneously across programmatic, social, and search environments. Wrango’s segments are already live across:
- Google Ads, Meta, LinkedIn, Bing, Pinterest, Tik Tok and Reddit
- More than 25 programmatic DSPs, including The Trade Desk
Advertisers can run campaigns within the tools their media teams already trust, while maintaining consistent, precise targeting across every channel.
Reaching the right physicians is critical. But understanding whether that reach is actually changing prescribing behavior is what separates effective healthcare marketing from guesswork. That is where Wrango’s measurement capability comes in.
Measurement Tied to Real-World Outcomes
In healthcare marketing, the ultimate measure of campaign performance is clinical behavior, not clicks or engagement. Wrango connects ad exposure directly to healthcare claims data, enabling marketers to evaluate impact against the outcomes that matter most:
- New prescribers
- New patients
- New-to-brand prescription growth
Control-group analysis isolates the incremental impact of media, ensuring that reported performance accurately reflects what advertising is driving in the real world, rather than relying on attribution models alone.
Wrango’s reporting suite brings that measurement to life:
Wrango’s Total Impact overview captures gross prescribing outcomes across new prescribers, new patients, new-to-brand prescriptions, and total prescriptions, tracked over time and broken down by destination.
The Brand Script Lift Report isolates the net incremental impact of media by comparing exposed HCPs against a matched control group, providing statistically validated lift across new prescribers, new patients, and prescription growth at the campaign level.
What Our Customers Are Saying
Schedule a Demo Today
Ready to see what Wrango can do for your campaigns? Our team is available to walk you through the platform, discuss your specific targeting needs, and help you get started.