Overview

Pharmacists play a pivotal role in delivering Continuous Glucose Monitor (CGM) devices to patients, yet limited time and resources often hinder their ability to confidently recommend CGMs. The client aimed to strengthen pharmacist confidence in the brand and reduce CGM switching by increasing awareness and product familiarity. Partnering with Wrango, the campaign combined precision targeting with a brand lift survey to measure the direct impact of awareness efforts on pharmacist recommendations. By integrating contextual, endemic, non-endemic, and NPI match list targeting, Wrango ensured meaningful engagement while uncovering key factors driving pharmacist decision-making.

53%

of Target List HCPs reached

4.3X

lift in ad recall, driven by newly aware pharmacists

61%

of pharmacists recommended FSL, reinforcing brand confidence

3.8X

cost efficiency on endemic inventory

Results

The campaign successfully increased pharmacist awareness, strengthened brand preference, and improved recommendation intent—all while maintaining cost efficiency and driving significant savings.

Business Challenge

Pharmacists are a key decision-making touchpoint for CGM adoption, yet many lack the resources to confidently recommend The brand over competitors. The Client needed a targeted approach to increase awareness, improve product familiarity, and drive stronger brand recommendation while gaining deeper insights into the factors shaping pharmacist decisions.

A pharmacist working behind the counter and sorting through green baskets.

Our Solution

Wrango used The client’s pre-identified NPI list as a foundation, validating and refining pharmacist targeting with proprietary data. Through strategic segmentation, the campaign reached high-value pharmacists based on specialty, location, and prescribing influence.

Alongside media activation, a brand lift survey measured ad recall, recommendation intent, and brand perception, revealing key drivers influencing pharmacist decisions. Insights showed that access & affordability, accuracy, and sensor size were primary factors shaping recommendations. The campaign successfully reached 53% of the target list, with optimized messaging increasing pharmacist confidence and strengthening brand preference.

Two co-workers looking at a screen and discussing.

Working with Wrango gave us a deeper understanding of how pharmacists engage with our product. Their targeted approach not only expanded our reach but also uncovered key insights that shaped our messaging. The campaign drove real impact, strengthening pharmacist confidence and brand preference.

Luke Whitty

Associate Director of Media Planning & Strategy

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